Born with an innate sense of style and a keen eye for trends, Kendra embarked on a journey in the fashion world early in their career. Through years of hard work and dedication, she honed her skills in marketing and branding, becoming a trusted figure in the industry.
Leveraging her creativity and strategic mindset, she has implemented cutting-edge digital strategies that have propelled brands to new heights in the competitive digital marketing landscape.
Beyond her accomplishments in the digital realm, Kendra has also made significant strides in the media sphere. She has graced television segments, sharing her insights and expertise with a broader audience. Additionally, she has served as a prominent voice on panels, advocating for diversity and inclusion in the fashion and e-commerce sectors.
Kendra's impact extends beyond her professional achievements. She has actively worked to empower other women of color, inspiring them to pursue careers in e-commerce and fashion. Through her mentorship and advocacy efforts, she has paved the way for a more diverse and inclusive industry.
Skills
A/B Testing, Adobe, Attentive, Amazon, Big commerce Software, Brand Development, Content Strategy, Content Writing, CRM, Creative Direction, Customer Acquisition, D2C,Ecommerce, Email, GA4, Loyalty Programs, Mailchimp, Marketing, Microsoft Excel, Microsoft Office, Mobile Marketing, Multi-Branded Site Development, Multi-Channel Marketing, Klaviyo, Order Management, Partnerships and Collaborations, P&L/Budget Management, Product Management, Project Management, Revenue Growth, Sales Management, Sales Funnel Optimization, Shopify, Site Merchandising, SMS, Social Media, User Interface Design, User Experience (UX,)Web Design
More…
Fashion Group International (FGIDC) | Marketing Director & Board Member
Council of Fashion Designers of America (CFDA) | NYFW
Boss Lady Series | Social Stylate
Workarea 2019 Rainmaker Award | Highest YOY growth at 75%
The New York Junior League | Digital Communications and Strategy Committee
New York Urban League | Member
