ABOUT

I help ambitious brands build magnetic identities and measurable growth engines through strategic brand positioning, performance-driven marketing, and integrated storytelling.

With 15+ years of experience helping brands grow with intention across fashion, retail, and technology. I’ve led marketing for founder-led, family-owned, and private equity backed businesses helping to build brands, drive revenue, and create clarity during moments of growth, reinvention, and transition.

As Managing Director of Marketing at Terri Eagle Group, I provide fractional CMO leadership to companies navigating scale, rebrands, leadership shifts, and mergers & acquisitions. My work often supports organizations post-acquisition, aligning brand narrative, go-to-market strategy, and team execution during periods where trust, momentum, and integration matter most. I sit at the intersection of storytelling and performance, ensuring marketing isn’t just visible, but effective and durable.

I’m known for translating complex business goals into clear brand direction, guiding teams through change, and building marketing foundations that scale without unnecessary overhead. Whether advising founders, partnering with PE firms, or leading cross-functional teams, my focus is always the same: clarity, alignment, and sustainable growth. I also serve on the Board of Directors for Fashion Group International DC, supporting community and creative leadership in the DMV.