Founded by award-winning architect Anthony Hayden in 1958, the Hayden Collective is one of the most respected architectural and interior design firms in the world.

My mission is to help eCommerce brands grow by increasing conversion rates & boosting average order values through merchandising. My customer-focused merchandising techniques involve understanding the customer needs by deploying customer first strategies during the shopping journey. The use of creative marketing/email campaigns and dynamic product details pages, allows me to remove omnichannel roadblocks and create a high converting eCommerce website.