Resume

Director Of Ecommerce & Brand Strategy

Director of a luxury e-commerce brand & team, leading website strategy, sales and P&L. Retailers include: Bloomingdales, Nordstrom & Saks

P&L Responsibility for 7 figure DTC business (2K SKU’s)

Led the development and implementation of customer experience journeys tailored to a unique user interface, resulting in a 13% increase in user session duration and a 7% decrease in bounce rate.

Redesigned J/Slides Footwear digital commerce with enhanced imagery, immersive UX/UI resulting in 18% YoY revenue growth.

Developed and implemented a comprehensive paid search, SEO, and SEM strategy aimed at generating high-quality traffic, resulting in a 37% increase in add-to-cart actions and an uplift in conversions from paid traffic.

Guided an e-commerce team in developing creative marketing strategies for expanding social media and email outreach, ultimately leading to a 19% surge in customer loyalty and brand awareness.

Optimized media budget for Meta (ROAS of 7.3x) and branding strategy for key marketplace channels (i.e. Amazon and Gilt).

Ensured that SEM, Affiliate (Commission Junction), SMS Marketing (Attentive) and influencers efficiently support e-commerce targets

Boosted email engagement through implementation of targeted segmentation strategies resulting in increasing email open rate by 17%, click-thru-rate by 48% and decreased unsubscribe rate by 20%.

Provided weekly reporting on sales, profitability, ROAS, issues/challenges (OOS issues, other supply chain issues) using reporting tools (GA4).

Led the E-Commerce business by creating and delivering sales plans and forecasting revenue

Creative Director for all seasonal photoshoots.

Grew the business to seven digits in revenue within four years through strategic marketing and sales efforts, operational efficiency, prioritizing customer satisfaction, and strong leadership

Digital Marketing & Ecommerce Associate

Managed & launched 3 apparel brand websites. Retailers include: Belk, Macy’s & Khol’s  

Managed the e-commerce shopping experience through site merchandising, customer experience personalization, promotional campaign execution, A/B testing, and product management

Grew businesses from $0 to $1M in revenue in one year.

Reduced e-commerce return ratio by 7% year over year through customer-based personalization and low-impact digital enhancements.

Managed email campaigns, including template designs, planning, targeting, testing, execution, reporting & optimization. Tracked performance of all email campaigns (Mailchimp) and KPIs (Google Analytics) to analyze findings & identify trends

Increased subscriber base by 14k through successful implementation of SEM/SEO/CRM/E-mail marketing strategies, resulting in improved conversion rates.

Defined direct-to-consumer policies and procedures to include customer service standards and procedures to address inquiries, complaints, and returns promptly and professionally.

Boosted brand loyalty and drove sales by developing strategies that effectively communicated key promotions and aligned with brand and tone.

Defined DTC approach to effectively reach and engage target consumers.

Worked directly with the buying, marketing, production and creative teams to increase sale optimization

Surpassed annual sales growth targets resulting in an increase in revenue and driving overall business growth.

Managed photoshoots for 150+ products, including on-model, still life, and lifestyle.

Boosted customer retention by creating persuasive product & sales copy.

Received the Rainmaker Award for highest year over year growth.

Ecommerce Buyer & Digital Manager

Start-up off-price dropship website that experienced explosive growth, going from $375,000 in sales when the site launched to an estimated $700 million in sales in 2016.

Managed product presentation to ensure the categorization, imagery, copy, pricing and promotional tags were accurate and met internal guidelines.

Oversaw integrations between E-Commerce applications, Order Management, Warehouse Management, Financial and Retail Systems.

Reduced off-price inventory through strategic buying from domestic channels.

Leveraged customer analytics tools to improve customer experience and key metrics (traffic, conversion, add to cart & cart abandonment). Increased abandoned cart revenue by 40%.

Developed and managed positive vendor relationships, coordinated with suppliers to ensure products were delivered with perfect timing and accuracy.

Successfully managed sales and gross profit, exceeded targets and identified opportunities for revenue maximization

Increased brand recognition by attending trade shows including MAGIC in Las Vegas, sourcing out new vendors and products, and collaborating with trending brands.

Identified cost-saving opportunities and improved efficiency by analyzing competitive products and customer feedback

Luxury Fashion & Lifestyle Blogger

Discussed relevant issues dealing with pop culture, beauty, body image, popular and upcoming trends

Covered key style developments with focus on women’s and men's luxury fashion

Attendance and coverage of various New York Fashion Week and NY metro fashion events as well as select awards/red carpet ceremonies

Created original content daily to meet article requirements and goals